Self-check before you deliver · Step 2

What good looks like

E-commerce static and video ads from the brands our clients compete with, picked because they have run for weeks or months. Put your ad next to theirs and ask if yours is as good.

Stops the scrollWould you stop your thumb? 1 to 10

Feels realLooks like a real photo, not AI. 1 to 10

SellsClear who, what and why now. 1 to 10

Send at 7+And the product must be 100% true to the real one.

Every ad on this page belongs to another company. They are competitor references for internal learning only, so never copy them, never share this page outside Adsome, and click any picture to see the live ad in Meta Ad Library. Run times were checked on 29 October 2026.

Pet food

Raw and natural dog and cat food in the UK, the shelf Nutriment competes on. Look at how close the food is, and how real the dogs and cats are.

Static ads

Butternut Box

Running since 15 Sep 2026, 44 days so far

LooksA real hallway, soft daylight and a dog with real fur looking up, while the yellow box arrives in the back.

CopyIt sells. The offer is in the picture, 40% off your first two boxes, with a small dog joke in the word fetch.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Tails.com

Running since 9 Jul 2026, about 4 months so far

LooksOne bowl, one colour, and you can see every piece of kibble and the gravy on it.

CopyIt sells hard. Try 2 weeks free is the whole picture, and the code sits in the text above.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Bella+Duke

Running since 3 Sep 2026, 56 days so far

LooksShot from above with real raw food in bowls, and the pack label is sharp enough to read every word.

CopyIt answers the owner who thinks raw is too expensive, with a price per day in big letters.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Bella+Duke (cat)

Running since 18 Sep 2026, 41 days so far

LooksA real fluffy cat eating from a bowl on a wooden table, with the real packs on both sides.

CopyIt sells with the offer, 40% off the first box plus a free treat, and the line under the ad says raw costs less than you think.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Video ads

Butternut Box

Running since 29 May 2026, about 5 months so far

LooksA paper flyer on a real tree in a real park, and a hand tears off a tab, so it feels like the street and not like an ad.

CopyIt talks straight to the owner with a WANTED sign and a chance to test 3 months for free, which makes you want to tap.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Tails.com

Running since 14 Aug 2026, about 2 months so far

LooksIt opens on a macro of real curly fur, so you feel the texture in the very first second.

CopyWritten for the busy owner (dinner time, sorted, zero stress) and then it gives a code for 2 weeks free.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Tails.com

Running since 4 Sep 2026, 55 days so far

LooksA studio shot, but the dog's eye and every hair are sharp, on one clean brand colour.

CopyIt sells the new taste and the facts (no added sugar, high protein), then 2 weeks free and 50% off wet food.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Bella+Duke

Running since 3 Sep 2026, 56 days so far

LooksThe last frame is the real pack on bright yellow, and the label is perfect and readable.

CopyA pure offer, 40% off the first box and free delivery, said in one big line.

Competitor reference, for internal learning only. See the live ad in Meta Ad Library

Good

Show the food close up, so people see real meat, veg and gravy.
Put a real dog or cat in a real home, with real fur and a little everyday life around it.
Make the pack label sharp and exactly like the real pack.
Put one offer in the picture, like money off the first box or a free trial.
In video, let the first second show fur, food or a real place, never a logo on a blank screen.

Not good

A dog with plastic fur, the wrong breed shape or too many legs, which AI often gets wrong.
Food that looks like a 3D render, too shiny and too perfect to be real.
Health promises the brand does not make, like curing itchy skin or allergies.
A made-up pack, or a label you cannot read.
A nice picture with no offer and no reason to try it now.

Fragrance

Niche and oud perfume shown to people in Sweden, the market of Pana Dora and Aswan. You cannot smell an ad, so the best ones show the notes as real things or remove the risk of buying blind.